El Conejo Malo: How Bad Bunny Embodies Decoloniality in Performance

Abstract

This research explores how reggaetón artist Bad Bunny embodies decolonization. I conduct a content analysis of his work using decolonial performance theory to better understand how Bad Bunny has come to understand or show the world his own journey of decoloniality. I use the concept of Ricanness created by Sandra Ruiz to better understand decolonial performance theory and how it relates back to Puerto Rico. I navigate how Bad Bunny’s art has embodied Ricanness as an artist from Puerto Rico who has quickly become one of the biggest Latin artists in the world.